Top 5 FMCG Products That Are In Demand Globally 2022

The Indian economy’s fourth-largest sector is fast-moving consumer goods (FMCG). It is defined by high-turnover consumer packaged products, which are goods that are manufactured, delivered, advertised, and consumed in a short period. Detergents, toiletries, tooth cleaning products, cosmetics, and other FMCG products currently dominate the market. Pharmaceuticals, consumer electronics, soft drinks, packaged food goods, and chocolates are all part of India’s FMCG industry. Different corporations dominate the market in different sub-sectors because the sector comprises a varied variety of items. Dabur (60 percent), Colgate (54.7 percent), and Hindustan Unilever are among the leading FMCG firms in India (54 percent).

Trends in The Rural And Urban Sections

Woman pushing shopping cart between shelves in supermarket.

The FMCG sector in India is separated into rural and urban India demographics. The urban market accounts for 60% of the FMCG market’s consumer revenue in India. This industry has a market value of $ 29.4 billion in 2017. While the FMCG sector in India has been led by urban areas, the semi-urban and rural segments are rising at a rate that cannot be ignored. The semi-urban and rural segments of India’s FMCG business account for more than 40% of total revenues. Rural areas in India have seen faster growth than urban areas for FMCG enterprises. With 12.2 percent of the world’s population residing in India’s villages, investors cannot afford to overlook the Indian rural FMCG industry. 

Dabur, one of India’s largest FMCG businesses, earns almost 45 percent of its domestic income from the sale of packaged consumer goods in rural areas. Hindustan Unilever, another company that has constantly topped the list of India’s top FMCG firms, derives more than 35% of its income from rural areas. In major FMCG categories including personal care, fabric care, and hot beverages, rural India accounts for more than 40% of consumption. Home and personal care, which includes skincare, household care, and feminine hygiene, will continue to increase at a healthy pace in metropolitan regions. Processed foods, bread, and dairy are predicted to be long-term growth categories in both rural and urban locations within the food segment.

Support For Demographic Activities

According to a report on the FMCG industry, India’s demographic profile plays a significant effect in the sector’s growth. India’s demography is not only youthful but is also characterized by growing urbanization and higher spending. The government’s urban development plans, as well as India’s growing middle class, have increased the number of attractive markets in the country. According to Ernst & Young’s research on Indian cities, 30 ‘new wave’ cities have emerged, including Jaipur and Surat. These cities’ consumption is expanding at a quicker rate than many of India’s metros. 

The young people of India have a high level of technical understanding as well. In India, increasing smartphone penetration and improved internet access have resulted in a flourishing E-Commerce sector, which has helped formalize huge sectors of the unorganized retail sector. In 2030, the E-Commerce category is expected to account for 11% of entire FMCG sales in India. In 2020, the online FMCG market is expected to reach $ 45 billion. This has been a significant driving force behind the growth of the FMCG business in rural India.

India's FMCG Market

Woman protecting herself against corona virus while shopping in supermarket.

The fast-moving consumer goods (FMCG) industry is one of India’s most important industries. Revenues in the FMCG sector hit $ 52.75 billion in FY18, according to an industry overview, and are expected to reach $ 103.7 billion in 2020. The FMCG industry is a vital area for investors as India’s consumption grows at an unparalleled rate. Recognizing these changes in the FMCG industry’s prominence, the Indian government has launched several efforts to boost the sector. For example, 100 percent FDI is allowed in SBRT and cash-and-carry retail models, and foreign FMCG companies investing in India must have a minimum capitalization of $ 100 million. Even the adoption of GST in India has had far-reaching ramifications for the sector, since the most popular FMCG products, such as soap, toothpaste, and hair oil, are now subject to an 18% tax rate (as opposed to the previous 24 percent )

India's Investments In The FMCG Industry

Beautiful female with shopping cart walking by supermarket freezer choosing what to buy.

Favorable demand drivers, such as rising income levels and urbanization, have recently prompted substantial and diverse investments in the FMCG sector. Top FMCG companies are expanding their capacity to meet rising domestic demand, while homegrown brands are expanding into international markets. Here are a few examples:

  • Patanjali- The brand’s success has prompted it to consider expanding internationally, with plans to establish a 100 percent export-oriented production facility in Milan SEZ, Nagpur RP.


  • Sanjiv Goenka Group- has established a $ 14.74 million venture capital fund to invest in FMCG entrepreneurs. This decision was made in light of the FMCG sector’s capital appreciation.
  • Indian culture, social customs, and lifestyles are rapidly evolving. The overall population is nearly 115 crores, including affluent, poor, middle-class, male, and female residents living in rural, urban, and suburban locations. Increase the degree of education, etc., raise rural market awareness, etc. Consumer market growth has been fueled by increased awareness, easier access, and changing lifestyles.


According to the latest business trends, innovation has been a crucial driver in recovering FMCG growth. As Indian businesses expand globally, they are focusing more on markets such as the United States, the United Kingdom, the United Arab Emirates, Sri Lanka, Bangladesh, Thailand, Afghanistan, South Africa, and Mauritius, either through exports or the establishment of foreign subsidiaries.

The agricultural sector is predicted to increase 4% if the monsoon is excellent, and the rural economy will grow a little more because there are other parts of the rural economy to grow. I anticipate an increase in demand for FMCG products in rural India.

The above is only a sliver of the FMCG sector’s importance in India. Many young people have written to us in the comments section and via email, requesting that we create a post with a product list of FMCG products.

List of Fast Moving Consumer Goods

  • Products For The Home
Fabric cleaners, synthetic detergents, laundry soaps and powders, dish/utensil cleaners, abrasive cleaners, floor cleaners, toilet cleaners, bleaches, upholstery cleaners, metal polish, furniture polish, shoe polish Insecticides, car fragrance, air fragrance, mosquito repellent.
  • Dental Hygiene
Sanitizers, toothpaste, and mouthwash.
  • Skin Rejuvenation
Face Serums, Sunskin Cream, Moisturizer, Face Wash, Hand Wash, Mahendi, Shaving Cream, Razor, Fairness Creams, Lotions, Gellies, Shower Gel, Face Serums, Sunskin Cream, Moisturizer, Face Wash, Hand Wash, Mahendi, Shaving Cream, Razor.
  • Hair Treatments
Shampoos, hair oil, hair color, and hair dye.
  • Cosmetics
Face Cream, Lipstick, Nail Polish, Talcum Powder, Hair Styling Product, Eye shadow, Mascara, Eye shadow, Perfume, Deo, Attar, Perfume, Deo, Attar, Perfume, Deo, Attar, Perfume, Deo, Attar, Perfume, Deo, Attar, Perfumes.
  • Concerning one’s health
Chyawan prash, ointment, balm, cough syrup
  • Milk and Dairy Products
Milk, Buttermilk, Curd, Frozen Desserts, Yogurt, Cottage cheese, Sour cream, Cheese, Mayonnaise, Milk Powder, Ice milk, Novelties, Sherbets, Sorbets, Frozen Yogurt, Bread Spread Ghee, Mate, Mithai, Mithai, Mithai, Mithai, Mit Paneer.
  • Bakery Supplies
Cookies, Biscuits, Rusk, Namkeen, Fryms, Baking Powder, Baking Soda, Custard Powder, Dry Yeast, Toffees, Biscuits, Biscuits, Biscuits, Biscuits, Biscuits, Biscuits, Biscuits, Biscuits, Biscuits, Biscuits, Biscuits Vanilla Sugar, Stock Cubes, Sodium Bicarbonate, Starch, Monosodium Glutamate (M.S.G.).
  • Products made of paper
Tissues, Diapers, Sanitary Pads, Corrugated Boxes, Tissues, Diapers, Diapers, Diapers, Diapers, Diapers, Diapers, Diapers.
  • Confectionery
Chocolates, candies, sweets, sugar-boiled candies, lollipops, vanilla sugar, chewing gum, cocoa.
  • Products for Stationery
Pencil, notebook, pencil, boxes, staples, color box, and other office supplies.
  • Foods
Oats, Snake Food, Branded Flour, Sugar, Spaghetti, Tomato Sauce, Tomato Paste, Potato Chips, Fruits Jam, Ice Creams, Vegetables, Meat, and Fish Products Popcorn, Noodles, Pizza, Burger, Macaroni, Baby Foods, Salt, Cooking Oil, Margarine, Turmeric Powder, Chilli Powder, Garam Masala, Popcorn, Noodles, Pizza, Burger, Macaroni, Garam Masala, Garam Masala, Garam Masala, Garam Masala, Garam Masala, Garam Masala.
  • Products containing tobacco
Cigarette, etc. 
  • Products for Industry
Waterproofing, Adhesive, Enamel Paints, Exterior Paints.
  • Beverages
Juice, cold beverages, tea, coffee, beer, alcoholic beverages, bottled water, health beverages, cold beverages, and wines.
  • Natural Ingredients
Fruit, fruit cane, cereals, pulses, beans, maize, and associated products (processed fruit, fruit cane, cereals, pulses, beans, maize, and related products) Wheat, rice, grains, honey, grain, meat, and egg are all examples of grains.
  • Others
Innerwear for men and women, a matchbox, and an incense stick. Even yet, there are a lot of products that aren’t included in this list. I hope you can assist us in making this list more useful to young marketers. The above is only a sliver of the FMCG sector’s importance in India. Many young people have written to us in the comments section and via email, requesting that we create a post with a product list of FMCG products.


The fast-growing FMCG industry in India is driven by factors other than income growth and urbanization. The purchase habits of India’s new generation of customers have resulted in a market attitudinal shift. There will be 370 million generation Z consumers in India in 2030, with different preferences when it comes to purchasing items. The modern Indian consumer is defined by a high level of awareness, a passion for health and nutrition, and a large amount of disposable income. As a result, new FMCG sub-sectors have emerged, such as the air and water purifier industry and organic food staples. These FMCG products are available digitally as well that makes it easy for global buyers also to consume it easily. Not only these, home decor or handicrafts are also available digitally. Platforms like craftezy makes it possible to get these authentic and original handicrafts or some categories of FMCG products digitally. 

These developments will continue to shape the FMCG industry’s profile. SHARP, a Foxconn-backed company, has introduced a line of unique air purifiers and humidifiers aimed squarely at the Indian market. With the growth of the traditional FMCG sector, as well as the introduction of sub-sectors that were previously unheard of, the industry’s future looks bright for investors.

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