HOW CRAFTEZY IS HANDCRAFTING/CARVING ITS WAY INTO THE GLOBAL ECONOMY
The Exclusive Handicrafts Products
The handicraft products have exclusive features due to their design precisions, creative workmanship, and raw material usage. It is very important to highlight the special features of each of the products to attract customers all over the world. Handicrafts are specialized items prepared by artisans in different parts of the country and represent the traditional, cultural, and artistic values of that region. The aesthetic and decorative values of the products have made them increasingly popular among specific segments of people. All these factors contribute to the increasing demand pattern of handicraft items in the global market. With the rapid growth of the travel and tourism industry, international tourists are becoming more aware of Indian handicrafts and spending money on souvenirs and other craft items, allowing local handicrafts businesses to gain profits.Â
Furthermore, rising disposable incomes and willingness among certain groups of people to invest in vintage and high-quality handicraft products are driving the handmade products’ market growth. The use of natural raw materials also has an added advantage to promote the hygiene aspects of such products. There has been a steady increase in the use of decorative handmade accessories in homes to enhance the ambiance and lifestyle.
The Global Market
The Indian handicraft products have a special appeal to customers both in the domestic and international markets. People from different parts of the world have been acknowledging and admiring the handicraft works of India for years. These handicrafts products have a great potential for export in foreign countries which is of great significance for the country. It not only helps in earning a substantial amount of foreign exchange but also preserves its rich culture and heritage. The Indian handicrafts products are renowned for their beauty and workmanship and have been able to sustain their demand pattern in the global market. The handicrafts industry is decentralized and labor-intensive and it is very essential to improve the export volume for the industry to flourish and generate profitability.Â
The Indian handicraft industry is in the process of evolving in terms of increasing its global reach. It is quite obvious that handicrafts products have huge popularity in the market, so manufacturers need to adopt the best possible ways to promote and export the products to make a significant impact on the global economy. The Indian handicraft manufacturers need to take the best advantage of available resources and technological tools for reaching a wider range of customers at the domestic and international levels. Some of the effective measures that can be taken by handicraft manufacturers to increase their global reach are discussed below.
Following Suitable Strategies
To make a sustainable impact in the global economy with handicraft products, the Indian manufacturers must update themselves with relevant information and utilize advanced tools and techniques. It helps them to find new customers in overseas countries, build brand awareness, access new markets, monitor real-time sales, and manage export orders. In the present scenario of a dynamic business environment and changing customer profile, it becomes essential to keep track of market trends to decide on prompt actions in response to customer requirements.Â
The industry must focus on expanding the customer base by suitable marketing and promotion strategies. The online platforms allow both manufacturers and buyers to get access to an open market with easy accessibility. Craftezy is one such platform that is beneficial for both suppliers and buyers to take advantage of the services that facilitate the buying process. This online platform allows international buyers to select, place orders, and get delivery for their choicest handicraft items in simple and convenient ways at the ease and comfort of their place.Â
Craftezy aims to target the right marketplace for handicraft products and allow manufacturers to boost export opportunities by meeting customer requirements in terms of quality and functionality. The rising influence of digital platforms and virtual interactions has a great impact on the marketing strategies adopted by manufacturers. The application of the right strategies for product marketing, sales, and delivery processes enables handicraft manufacturers to mark their presence in the global market.
Maintaining The Global Standard
Innovative and unique ideas in product manufacturing can drive business growth. An analysis of customer profiles and market feedback can guide manufacturers to make decisions about the product type, features, and functional requirements. India has the adequate resources and expertise to produce premium products in the handicrafts category that can immediately draw customer attention. The handcrafted décor items are considered to be exclusive as it relates to the ambiance and aesthetic of a home. There is always a demand for premium products that creates a sense of self-esteem and satisfaction in the mind of the user. The handicraft manufacturers must take advantage of this mindset of customers to promote their products in the international market that facilitates export orders. There is a need to systematically track what customers are searching for and work on improving the products. It can be done by adding more features and making them customized that suits the customer requirements. With the availability of online platforms like Craftezy, it becomes easier to assess the competitive scenario and get exposure to international standards. It helps manufacturers to incorporate innovative ideas to make products more demanding and influence consumer purchase decisions at the global level.
Brand Awareness
The customers in today’s marketplace have access to a large database of supplier and product categories. So it becomes essential to stand out by creating brand awareness about products by satisfying customers’ needs and expectations. Customers look for the reliability of products from credible sources. Craftezy allows a verified seller to showcase their products on the online platform which gives an advantage for getting better visibility and preference by potential customers. Most of the customers rely on trust, reliability, and flexibility while making purchase decisions. Craftezy helps to build a brand image for Indian handicrafts at the global level resulting in additional sales through exports.Â
A buyer looking for handicrafts products like decorative showpieces, customized items, paintings, unique utility items, and other artistic products can get access to the product listings in this online platform, that are showcased professionally and strategically considering the demand and customer preferences. The product listing is reviewed and modified regularly to keep the customers updated with new products and added features. The aim is to make customers more involved by responding to their feedback and developing a brand for the Indian handicraft products as a symbol of culture, tradition, and workmanship. It helps to increase the demand by foreign countries and boost up the handicraft business globally.
Value Addition
Indian handicraft items have created fame worldwide but a lot more can be done to promote exports. According to industry experts, the export of handicraft products can improve further with little value additions in the product. It would help the industry move forward and gain a stronger foothold in the international market. Manufacturers are now considering innovations in terms of shape, size, and appearance that can create a niche in the market. Packaging is an important aspect to add value to the product, which can be done within the country or in the export destination. Indian manufacturers are competent enough to provide customized value-added products to their customers by redesigning the packaging for color, size, and material that draws the attention of customers.
It is necessary to reach a wider customer base across the globe highlighting the specialized features of handicraft products in terms of design, price, and material to maintain a steady demand structure. A lot of business enterprises are following the current trend of online and digital marketing platforms like Craftezy that bring a positive response from customers from different parts of the world. Craftezy, as a user-friendly digital platform, helps sellers to showcase their unique product features and allows buyers to conveniently follow the product varieties and make purchase decisions accordingly. It is one of the best platforms for international clients to survey and analyze competitive products, prioritize them and decide on import orders.
Building Online Presence
To compete and grow, the handicraft sector must use the advantage of the best available options and an online business platform is one of them. These platforms also facilitate the order placement and execution process is simple and convenient ways for advantage to the customers. Handicrafts businesses usually have limited resources but with the help of online trade platforms like Craftezy, the entire order and delivery processes are managed smoothly and systematically. The e-commerce facilities help to streamline the purchase and payment procedures that are convenient for both sellers and buyers. Customers always prefer simple and flexible ways of order placement and execution process.Â
Craftezy provides support to Indian handicraft manufacturers by efficiently handling the buying and delivery process with the help of advanced tools and international-level logistics support. Craftezy offers opportunities to handicraft manufacturers for building a virtual showroom of products that customers from any part of the world can visit and place orders for importing to their respective countries. By developing better awareness and exposure to the global audience, Craftezy enables the handicraft industry to effectively serve the global market and contribute to the global economy.Â
