How Craftezy Aims To Improve The Livelihood Of Handicraft Artisans
The Indian arts and crafts industry depends entirely on the skills of the craftsmen. However, these skills can only help the artisans sustain if they receive apt compensation for their efforts.
What’s the disconnect? How can technology help? What roles do Start-ups like Craftezy play in creating a platform capable of providing credible solutions? Let’s dive deep to understand the restrictions and solutions that technology and startups bring to the handicraft trade table which in the long run will help the people behind the handicrafts
The Artisans Struggle
What if the artisans could directly access the market and sell their products? Not only would this ensure they benefit directly but their products would be accessible to a larger audience. The idea is to merge the traditional with the contemporary to help the sellers tap global markets.
Tech-enabled B2B marketplaces such as Craftezy, are gradually providing these artisans a platform to present their artifacts to a global audience at zero costs. They are enabling a bundle of other services like free catalog management, logistics assistance, payment security, along with international market access — all this while adding no additional burden on their business operations. They are trying to focus on multiple pain points, while simultaneously boosting the morale of artisans.  Â
Start-ups are coming up with relevant channels for selling crafts that are innovative and consciously made. The community is trying to redirect the attention to the handicraft sector because they contribute to the economy too . Today, with technology impacting almost every aspect of our lives, it’s time it makes a difference in the lives of artisans too.
What’s the solution?
What if the artisans could directly access the market and sell their products? Not only would this ensure they benefit directly but their products would be accessible to a larger audience.Â
The idea is to merge the traditional with the contemporary to help the sellers tap global markets.
Tech-enabled B2B marketplaces such as Craftezy, are gradually providing these artisans a platform to present their artifacts to a global audience at zero costs. They are enabling a bundle of other services like free catalog management, logistics assistance, payment security, along with international market access — all this while adding no additional burden on their business operations. They are trying to focus on multiple pain points, while simultaneously boosting the morale of artisans.  Â
Start-ups are coming up with relevant channels for selling crafts that are innovative and consciously made. The community is trying to redirect the attention to the handicraft sector because they contribute to the economy too.
Today, with technology impacting almost every aspect of our lives, it’s time it makes a difference in the lives of artisans too.
Artisans crafting their destiny
We need the next generation of artisans to consciously choose career pathways in this sector; to encourage them to do so, we need to offer more financial security and a stable platform to build their business/craft. Our initiatives Art does not know any boundaries and neither should the Artisans.Â
Craftezy’s initiatives
Craftezy Cares is an initiative by Craftezy that is inclined toward giving back to the community. By providing support to the artisans when they need it the most, Craftezy aims to not just support Indian manufacturers and suppliers in selling handicrafts to global markets but also help these artisans while doing the same. secure their and their family’s future by creating a support network that they have access to easily.
By giving local artisans international exposure, it aims to secure the tradecraft and help the industry grow. The Indian handicraft styles and techniques are extremely unique and few have been practiced for generations. These techniques and methods tend to stay lost if the right support is not given.Â
Craftezy is committed to give a humble percentage of the revenue generated to help safeguard these traditions and encourage more youngsters to take up their family’s trade and others to pursue careers in the Indian handicraft industry, this would ensure that Indian art forms will continue to flourish and help revive Indian heritage craft as well. Craftezy enables the trade of a multitude of genuine handcrafted items directly from trusted artisans and suppliers, expressing the glory of their heritage with every trade.Â
We have also tied up with Brahmaputra Fables, a company that has been assisting over 3000 artisans across North East India helping them improve their livelihood. It has also been instrumental in ensuring that these artisan’s crafts showcase the deep-rooted culture and tradition of North East India. Brahmaputra Fables officially launched in June 2017, with 30 artisans on board with a vision to help the craft by empowering the craftsmen. An initiative that Craftezy believes in as well.
Craftezy is incredibly passionate about supporting artisans, artists and local craftsmen and this collaboration will help us lend an extra helping hand whenever needed.Â
Every purchase or sale on Craftezy helps an artisan. Buyers can confidently get these incredible artefacts knowing that their every purchase has a purpose. Consciously made crafts that help provide for the creators — that’s the initiative that Craftezy believes in.Â
